Ngale Kwesitolo Sokubhaka: Iqhawe Elingazange Lihlokomele Lokufakwa Nokuqhubeka

Isihloko esingaphansi: Iphepha elingangeniwo amafutha akulona nje elama-cupcakes. Kuyisifundo sokuqala ngesayensi yezinto, ukuphepha komthengi, kanye nokuqanjwa okuhlakaniphile kwezemvelo.

Sonke siyibonile. Leliphepha elingabonakali kalula, elingabonakali kancane eligcina i-croissant enebhotela, elihleli ebhokisini lokudla okuthathwayo, noma eligcina ibha yethu eyintandokazi ye-granola isha. Iphepha elingangeniwoyela liyisisebenzi esizolile embonini yokudla. Kodwa ukulibheka njengento elula nje ukudlula indaba ethokozisayo yekhemistri, ukusebenza, nendima ebalulekile kuhlelo lwesimanje lokusimama.

Njengochwepheshe ekukhiqizeni, ukuhlinzekwa kwezimpahla, i-FMCG, noma ukusimama, kufanele siqonde izinto ezenza imikhiqizo yethu ibe khona. Nansi ukuthi kungani iphepha elingangeniwoyela lifanelwe ukubhekwa kabanzi.

Iphepha, elivamile ukuba livumele ukudlula, libe kanjani elingavimeli amafutha? Akuyona into efakwa ngaphezulu (njengephepha eliboshwe nge-wax) kodwa ukuguquka kwephepha ngokwalo. Ngokusebenzisa inqubo enzima yokucwenga ngokomshini ebizwa ngokuthi "hydration," izintambo ze-wood pulp zihlakazwa zibe ama-fibrils amancane kakhulu. Lokhu kudala iphepha eliqinile, elihlangene kakhulu elinezikhala ezincane kakhulu—isithiyo esingokomzimba lapho amafutha, uwoyela, nokungcola kungadluli kalula.

Lesi sithiyo esingokomshini sibalulekile. Ezinhlotsheni eziningi zezinto ezisetshenziswayo, sicisha isidingo sezinto ezifakwa ngaphezulu zamakhemikhali noma izinto zepulasitiki ezihlangene, sihambisana nezimfuno zabathengi abafuna izinto ezicacile.

Nakuba ukubhaka kuyikhaya layo elivamile, ukusetshenziswa kwephepha elingavimeli amafutha kuningi kakhulu:

Ukulinyela amabhokisi e-pizza, iziphetshisi zamabhega, nezikhwama zokubhaka—kuvimbela ukudlula kwamafutha (grease strike-through) okonakalisa ukubukeka komkhiqizo kanye nesipiliyoni samakhasimende.

Ukupakisha kwangaphakathi kwebhotela, ukudla okufriziwe, izimnandi ezibhakiwe, kanye nezimix zokomisa. Kuyisivikelo sokuthungwa kanye nokusha.

Kusetshenziswa phakathi kwezingxenye zensimbi ezinamathelayo noma ezinamafutha, izinto ezihlanganisiwe, noma ngisho ekwenzeni izindwangu. Izakhiwo zayo zokukhulula ziyigugu kakhulu.

Kuyintandokazi yabaculi nabakhiqizi bemisebenzi yezandla ngenxa yendawo yayo enganamatheli, eqinile.

Lapha lapho ingxoxo iba efanele kakhulu kubaholi bebhizinisi banamuhla. Iphepha elingangeniwo amafutha lisekelwe ekuqinisweni kwenkinga yokunciphisa ipulasitiki.

 Kuyinto engaphela, engasetshenziswa futhi ingabuyiselwa (ezindaweni eziningi zamaphepha), futhi iyaboleka ngaphansi kwezimo ezifanele. Kuyinto eqinile, esekelwe emicu evuselelekayo, enye indlela kumafilimu asetshenziswa kanye kuphela namaphepha aphathwe nge-fluorochemical (PFAS).

Akuwo wonke ama-greaseproof alinganayo. Amanye amadigriji endabuko ayesebenzisa ama-fluorochemicals ukuze aqinisekise ukumelana namafutha okuphelele, okuye kwadala izinkathazo zemvelo nezempilo. Umfutho omkhulu wokusha embonini ubheke kumadigriji angenawo i-PFAS, angahlanganiswa ngokuphelele, agcina ukusebenza.

Ema-brand, ukushintshela ekupakisheni okuthuthukisiwe, okusimeme okungangeniwo amafutha kuyindaba yokusimama eyenzeka ngempela. Kukhuluma nabathengi abazinakekelayo imvelo, kusekela izinhloso ze-ESG (Environmental, Social, and Governance), futhi kuvikela esikhathini esizayo ngokumelene nemithetho eqinile yokusetshenziswa kanye namakhemikhali "aphila phakade".

Uma ubambe iqhaza ekutholeni izinto noma ekuthuthukisweni komkhiqizo, buza abahlinzeki bakho:

Qinisekisa ukuthi uhamba phambili emagqumeni emithetho.

Ukucaca lapha kuvimbela ukukhohlisa okuhlaza. (Greenwashing)

Hlanganyela nabahlinzeki ukuze nihlole futhi niqinisekise.

Iphepha elingangeniwo amafutha lisikhumbuza ukuthi ngezinye izikhathi izinto ezintsha ezithinta kakhulu ziyizithuthukisi zezinto zakudala. Lihambisana nokugxila ezintweni ezihlakaniphile, ezilula ezivela ezinsizeni ezivuselelekayo.

Emhlabeni ofuna izixazululo zokupakisha ezisimeme, eziphephile, nezingasebenza, le nto elula ibonisa ukubaluleka kwayo kude nje nesithando.

Yikuphi okuhlangenwe nakho kwakho? Uke wabona izinto ezintsha ezithakazelisayo ezindaweni eziyimiphanda noma izinselele ekufakeni ipulasitiki emaphaketheni? Asixoxe ezingxenyeni.