7 Izibalo Eziyinhloko Zokubala i-ROI Yokupakishwa Kfood
Kwadalwa ngo 08.04
Calculating the ROI of food packaging changes requires tracking these 7 key numbers across your operations:
1. Packaging Material Cost per Unit:
- What: Iq costo eliqhayo lezo zonke izingxenye zokupakisha (ifilimu, ithreyi, ilebula, ikhathoni, ithebhule, njll.) zomkhiqizo ophelile owodwa.
- Ngani: Iphuzu eliqinile lokukhuphula izindleko. Ukunciphisa lapha kuthuthukisa ngqo imikhawulo, kodwa kufanele kuhlanganyelwe nokusebenza.
- Calculation: (Total Cost of Primary + Secondary + Tertiary Packaging Materials) / Number of Finished Units Produced
2. Uhlelo Lokukhiqiza Lokusebenza (Izingxenye/Umzuzu noma Izindleko/Isikhathi Somsebenzi):
- What: How packaging affects your production speed (e.g., line speed, changeover times, downtime due to jams).
- Ngani: Iphakheji entsha ingase ihambe kancane, ifune ukulungiswa okuningi, noma ibangele ukuhamba phansi okuningi, okuthinta kakhulu ukukhiqiza nezindleko zabasebenzi.
- Calculation: Track Average Line Speed (units/hour) before and after change. Calculate Labor Cost per Unit = (Line Labor Cost per Hour) / (Units Produced per Hour)
3. Produktschaden-/Schrumpfungsrate (%):
- What: Iphesenti yokulahleka komkhiqizo ngenxa yokulimala ngesikhathi sokugcwalisa, ukuvulwa, ukuphatha, ukugcina, noma ukuhamba okubangelwa ukuphuka kokupakisha.
- Ngani: Ukungavikeleki kahle kuholela ekulahlekelweni kwemikhiqizo ngqo (izindleko zokuthengisa) kanye nezikweletu/ukubuyiselwa kwamakhasimende okungenzeka. Ukupakisha okungcono kunciphisa le miphumela.
- Calculation: (Value of Damaged/Shrinkaged Product during Period) / (Total Value of Product Produced during Period) * 100%
4. Shelf Life Extension / Spoilage Reduction (% or Dae):
- What: Ikwesịrị ịrịba ama na ndụ ngwaahịa (ụbọchị) ma ọ bụ belata ọnụego mmebi (%) nke a rụpụtara site na ngwugwu ka mma (dịka, ihe mgbochi ka mma, mgbanwe ikuku).
- Ngani: Ukunweba impilo yeshelufu kunciphisa ukulahleka ezingeni lokusabalalisa, ezitolo, nasezingeni zomthengi, kugcina inani elibalulekile lemikhiqizo nezindleko zokulahla. Kungakhuphula futhi ukufinyelela kokusabalalisa.
- Calculation: Compare Average Shelf Life or Spoilage Rate (%) before and after the packaging change under controlled or real-world conditions.
5. Warehûs & Transportkosten per Eenheid:
- What: Iindleko ezihlobene nokugcina nokuthumela umkhiqizo ophakanyisiwe (isikhala se-pallet, izindleko ze-cubic footage, izindleko zokuthutha).
- Ngani: Ukupakisha okuphumelelayo (okulula, isikhala esincane, ukuzinza kwepallet okuhle, inani eliphezulu lempallet) kunciphisa izidingo zokugcina nezindleko zokuthutha, okuyizindleko ezinkulu.
- Calculation: (Total Warehousing Costs + Total Transportation Costs for Shipments) / Number of Units Shipped. Compare Pallets Shipped or Cubic Feet/Truckload before/after.
6. Sales Lift / Velocity Impact (% Change):
- What: Izi zinguquko kumthamo wezokuthengisa noma ijubane (izicucu ezithengisiwe ngalesi sikhathi) ezibangelwa ukupakishwa okusha (ukuthuthukiswa kokubukeka kweshelufu, ukuhamba kalula, usayizi wephakheji, umbono wombhalo).
- Ngani: Ukupakisha iyithuluzi lokumaketha. Ukupakisha okuhehayo, okusebenza kahle kungakhuthaza izinqumo zokuthenga zabathengi nokuthengwa kabusha, kukhuphule ngqo imali engenayo.
- Calculation: Conduct controlled A/B Tests (same product, different packs in similar stores/markets) and track % Change in Sales Volume/Velocity. Use Scan Data analysis.
7. Sustainability & Compliance Costs / Savings:
- What: Izindleko (noma ukonga) ezihlobene nemithetho yokuvikela imvelo, imali (izinhlelo ze-EPR), izindleko zokulahla (ukuphosa/ukushisa), izindleko eziphezulu zokuqukethwe okuphindwe kabili, kanye nenani elingaba khona labathengi/ukubaluleka komkhiqizo.
- Ngani: Ukukhula kwengcindezi yokulawula (izintela zeplastiki, izimali ze-EPR) kanye nezidingo zabathengi kwenza ukupakishwa okukhuthazayo kube nemali ebalulekile. Ukonga kuza ezindlekweni eziphansi, ukunciphisa ukusetshenziswa kwezinto, kanye nentengo ephezulu/ukwethembeka komkhiqizo.
- Calculation: Track Compliance Fees (EPR) per Unit, Disposal Costs per Unit, Recycled Content Premiums. Estimate impact of Brand Perception on sales or margin if possible.
Putting it Together for ROI:
1. Bala Annual Savings/Benefits: Khetha izindleko zokwakhiwa kwephakheji entsha, amathuluzi (imikhono, ama-dies), izinguquko zomugqa, ukubhaliswa kwe-inventory, kanye nokumaketha kwephakheji entsha.
2. Bala Annual Savings/Benefits: Quantify the impact using the 7 key numbers:
- Reduced Material Cost per Unit * Annual Volume
- Increased Production Output (faster line, less downtime)
- Value of Reduced Damage/Shrinkage
- Value of Reduced Spoilage (longer shelf life)
- Reduced Warehousing & Transportation Costs
- Increased Sales Revenue (from Sales Lift)
- Reduced Compliance Fees / Disposal Costs / Potential Brand Value Uplift
3. Calculate ROI: ROI (%) = [(Total Annual Savings/Benefits - Total Annual Costs of New Packaging*) / Total Investment] * 100
- *Khumbula ukufaka izindleko zokwakha ezikhona zokupakisha ezintsha uqobo ezindlekweni zonyaka zokuhlanganisa.
4. Calculate Payback Period: Payback Period (Years) = Total Investment / (Total Annual Savings/Benefits - Total Annual Costs of New Packaging*)
Critical Considerations:
- Baseline is Key: You need accurate "before" data for all 7 metrics to measure the true impact.
- Trade-offs: Optimizing one number (e.g., material cost) might negatively impact others (e.g., damage rate, line speed).
- Holistic View: Bheka zonke izindleko zokuphila (ukusuka emathuneni kuya emathuneni / ukusuka emathuneni kuya emathuneni).
- Intangibles: Factor in harder-to-quantify benefits like improved food safety, brand reputation, or consumer satisfaction where possible.
Ngokucophelela ukulandela lezi zibaluli eziyi-7 ezibalulekile, ungadlula emoyeni futhi wenze izinqumo ezisekelwe kudatha mayelana nezimali zakho zokupakisha ukudla.
Ray
Ferrill
Evelyn