Uka Kuhlola Izindleko Nezintengo Zemikhiqizo Yokufaka Uhlanga
创建于04.22
Uma uma uyiqhawe emhlabeni wokuphrinta i-sublimation, enye yezinto ezibaluleke kakhulu okufanele uyifunde ukuhlela kahle amanani wemikhiqizo yakho. Noma ngabe uqhuba ibhizinisi elincane noma udala izinto ezenziwe ngokwezifiso njengomsebenzi wesibili, ukuqonda ukuthi ungakubala kanjani izindleko nokusetha amanani kuqinisekisa ukuthi umkhankaso wakho uyinzuzo futhi uqhubeka.
In this article, I’ll break down the key steps to accurately determine your costs and establish pricing that works for your customers and your bottom line.
Step 1: Bhalisa Izindleko Zokwakha Zakho
The first step in pricing your sublimation products is to account for the materials you use. This includes:
Blanks: Iimpahla eziyisisekelo ozikhethelayo (isb., imikhono, ama-T-shirt, izikhwama zefoni).
Sublimation Ink: I-ink ekhethekileyo esetyenziswa kwi-printer yakho.
Sublimation Paper: Ipepa yokudlulisa ethwala uyilo lwakho.
Protective Items: Heat-resistant tape, gloves, and other small supplies.
Ukuze ubale izindleko zokwakha, hlukanisa izindleko eziphelele zento ngayinye ngenani lemikhiqizo engakhiqizwa. Isibonelo, uma iphakethe lezi mug eziyi-12 likhokha u-60, inani le-mug elingenalutho likhokha u-5.
Step 2: Faka i-Equipment ne-Overhead Costs
Iwe sublimation printer, heat press, uye design software ndizvo zvishandiso zvakakosha, asi zvinouya nemitengo yekutanga uye inoramba ichidhura. Kuti uverenge izvi:
Depreciation: Spread the cost of your equipment over its expected lifespan. For example, if a 1000 heatpress 5 years, allocate 200 per year(or about $0.55 per day if you use it daily).
Maintenance: Khetha izindleko zokugcinwa kweprinta, ukugcwalisa i-inki, kanye nezilungiso.
Utilities: Mufunge usakanganwe magetsi nemamwe mautilities anoshandiswa panguva yekugadzira.
Dala lezi zindleko ngenani lemikhiqizo oyikhiqizayo ukuze unqume ukuthi ngakanani okukhona okufanele kube nesandla ekukhokheni izindleko eziphezulu.
Step 3: Bhalisa Izindleko Zabasebenzi
Yako nguva inokosha! Kunyange kana uri kutanga, zvakakosha kupa kukosha nguva yaunotora pakugadzira, kudhinda, uye kupressa zvigadzirwa zvako.
Deterimine a hourly rate for your work (e.g., $20/hour).
Track how long it takes to produce one item, from design to packaging.
Phinda isilinganiso sakho sehora ngalesi sikhathi esichithwe ngomkhiqizo ukuze ubale izindleko zomsebenzi.
For example, if it takes 30 minutes to create a custom mug, your labor cost would be R10.
Step 4: Yongeza iProfiti Margin
Uma vez que você tenha calculado seus custos totais (materiais + despesas gerais + mão de obra), é hora de adicionar uma margem de lucro. É aqui que você garante que seu negócio seja financeiramente sustentável.
A common approach is to use a markup percentage. For example, if your total cost per mug is 15, assuming your profit margin is 50%, your selling price for mugs should be 22.5
Funda imakethe yakho ukuze uqinisekise ukuthi amanani akho ahlukaniswe kahle kodwa esenenzuzo.
Step 5: Tlhopho ya Mmaraka le Baemedi
Pricing isn’t just about covering costs—it’s also about understanding your market.
Funda ukuthi abaphikisi bakhokha malini ngemikhiqizo efanayo.
Bheka inani elibonwa lemiklamo yakho eyenziwe ngokwezifiso. Izinto ezihlukile, ezisezingeni eliphezulu zingavame ukufuna amanani aphezulu.
Bheka ukuba neflexibility. Ukuba uqala nje, ungabeka ixabiso elincinci ukuze uheha abathengi, emva koko ulungise njengoko umgangatho wakho ukhula.
Example: Pricing a Custom Sublimation Mug
Let’s break it down with an example:
1. Izindleko Zempahla:
Mug blank: 5
Sublimation ink and paper: 2
protective supplies: 0.5
Total materials: 7.5
2. Izindleko Zokuphatha:
Zvikwanisiro zvekudzikira uye magetsi: 1
Total overhead: 1
3. Izindleko Zabasebenzi:
Time spend: 30minuti a 20/ora= 10
Total labor: 10
4.总费用：7.50+7.50+1+10=10=18.50
5. Engeza Inzuzo (50%): 18.50*1.5=27.75
In this case, you might price your custom mug at $28 to cover costs and ensure profitability.
Final Thoughts
Pricing sublimation products doesn’t have to be complicated, but it does require careful consideration of all your costs. By taking the time to calculate material, overhead, and labor expenses—and adding a fair profit margin—you’ll set yourself up for success in the competitive world of custom products.
Iyi ngwá ọrụ igbo bụ maka ndị na-ere ngwaahịa sublimation nta, ụlọ ọrụ buru ibu na ndị na-emepụta ga-atụle ụgwọ na ọnụahịa chọrọ ka ọ bụrụ nke zuru ezu na nke ọma.
If you’re already running a sublimation business, I’d love to hear how you approach pricing. What challenges have you faced, and what strategies have worked for you? Let’s connect and share insights!
Ray
Ferrill
Evelyn